The new look...
Did you get a chance to take a look at this???
I don't think you would have been able to avoid this except if you kept your eyes and ears closed at all times for the last few days. It's all over the place: TV channels, news papers...web.
This for me signifies the birth of a new and disturbing trend, that of over-hype and media frenzy ensuring a good earning for a movie even before it is released, content be damned.
The steps are simple:
- Get some big names to sign on the dotted line (enough to create a buzz about the movie).
- Get a good team to create the teasers/promos for the movie.
- Feed stories to the media at regular intervals. They don't have to be true, just need to keep the movie name in public mind.
- Get some news channel to cover everything about your movie (a news channel had a half hour capsule on the making of the song "Where's the party tonight?" from Kabhie Alvida Na Kehna" )
- Put half as much effort in making a good movie as you have made in steps 1-4.
- Release the movie on a long weekend and flood the theatres with prints (earlier the movies had 100-125 prints worldwide, now they have around 1000).
- Before the long weekend is over and people realize they have been taken for a ride, your coffers are already full.
- Krrish (around 900 prints, 70 crore in 2 days).
- KANK (agggghhhh) (1100 prints, 42 crore in 2 days...people did get wiser just in a day).
- Neal n Nikki (seriously....700 prints....13 crore....with a budget of less than 2 crore. Yes that can be managed if you do not need to pay the male lead).
- Veer Zaara (what was Yash Chopra thinking!!!???? 650 prints....35 crore)
- Fanaa (so now you know I am not biased...even my favourite Kajol could not make me say this was a movie that justified its earnings.....800 prints....52 crore)
This is my source for the figures I quoted.